On Clustering Illusion

Clustering illusion: The human brain seeks patterns and rules. If it finds no familiar patterns, then it invents them.

Examples:

  1. Seeing shapes in clouds
  2. Hearing messages in background noise
  3. Seeing an image where none exist: in bread, in ashes, in tortillas and planets
  4. Seeing patterns in stock market data
  5. Seeing patterns in random sequences

In almost all cases, we have been fooled.

So-

  • Be aware that we find patterns where none exist.
  • If you think you have discovered a pattern, first consider it pure chance.
  • If you think it is true, find a mathematician and have your data tested statistically.

-notes from “The Art Of Thinking Clearly” by Rolf Dobelli

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